AB InBev

Art Direction and Design for Budweiser and Bud Light print campaign

These poster designs were chosen by Anheuser-Busch InBev for a crowd-sourced advertising campaign. The criteria was to conceptualize a print ad representing their iconic phrase, “Budweiser: The King of Beers." I used a combination of Cinema4D and Photoshop to create the finished design. 


For the Bud Light poster, they gave me the phrase "Here we go." and the rest was up to interpretation. I commissioned my friends at Maryland Photography in Baltimore to shoot the images. With myself art directing the shoot virtually from Seattle, the poster went from concept to completion in just under 4 hours and beat out 750 other submissions. The concept was inspired by this moment

TL;DR Won a design contest to create a print campaign for Budweiser and Bud Light.

© 2018 Stephen Lloyd | Seattle, WA. All Rights Reserved.