NW Delights Identity
NW Delights Identity

Label redesign for NW Delights

Diamond Head Delights Pineapple Ring
Diamond Head Delights Pineapple Ring

Label redesign for Diamond Head Delights

NW Delights Display
NW Delights Display

On sale at grocery stores all over the westcoast

Nature's World, LLC

Nature’s World is a successful and established brand that’s been supplying the West Coast with snacks since the '80s. Their products Northwest Delights and Hawaii Diamond Head Delights needed a modern redesign that still paid tribute to their classic elements seen in the original marketing.

You can find their products at these locations including the Microsoft and Amazon headquarters.

TL;DR A reimagined identity that merges the past and the present for PNW snack company.