NW Delights Identity
NW Delights Identity

Label redesign for NW Delights

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Diamond Head Delights Pineapple Ring
Diamond Head Delights Pineapple Ring

Label redesign for Diamond Head Delights

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NW Delights Display
NW Delights Display

On sale at grocery stores all over the westcoast

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Nature's World, LLC

Nature’s World is a successful and established brand that’s been supplying the West Coast with snacks since the '80s. Their products Northwest Delights and Hawaii Diamond Head Delights needed a modern redesign that still paid tribute to their classic elements seen in the original marketing.

You can find their products at these locations including the Microsoft and Amazon headquarters.

TL;DR A reimagined identity that merges the past and the present for PNW snack company.